Political Correctness

Quick post here: UGA cheerleading coach was fired. Atlanta Falcons cheerleader will be replacing the interim spirit coordinator.....spirit coordinator? Damn it man, what's wrong with just saying cheerleader coach. Why change the title now? I mean technically I'm a spirit coordinator on the weekends...I coordinate the vodka spirits with the rum spirits etc... but you don't see me changing my title from anticipatory social innebriation specialist to spirit coordinator....